As Instagram has grown in popularity, more and more people have tried to establish a presence on the site. Still, they have often found that growing your following is difficult, as social media users seem to be less willing to hit ” Follow ” than on Facebook and Twitter.
It can be aggravating and time-consuming, and since your follower count is slow to grow, some business owners may wonder if the platform is even worth it.
In this article, I’ll go over 5 typical reasons why individuals fail to grow their Instagram followers, and what you can do about it.
I’ve compiled a list of the most standard Instagram mistakes I’ve come across.
You are not communicating with your target audience
If you don’t respond to comments, your followers will stop trying to get in touch with you, after all, it’s called ” social ” media.
Although Instagram is mainly used to present your visual story, it is still a social media platform.
You do nothing to discourage your audience from following you if you devote all your time and attention to just posting.
What should you do about it?
Start responding to individuals in your posts, easily.
By interacting with others through your content, you’re signaling to yourself and Instagram’s algorithm that you’re active and open to conversation and that your comment is inherently engaging.
You should try to start the discussion by making intelligent comments and broadening the issue, rather than making generic and random statements like ” I understand “
You are not trustworthy
Posting more often leads to more engagement and following.
It takes more effort, but it’s worth it to create more material and distribute it consistently.
Some Instagram accounts that have reached a plateau in their growth find that they can post less and still get the same amount of interaction and followers if they post less.
That thinking is wrong: once you get a certain number of followers, you’ll need to invest even more in your content to keep them, and therefore grow them.
The trick is to be consistent.
This also applies to how you manage the overall look of your feed, be aware of how one post links to another.
What should you do about it?
Create a blogging schedule and stick to it.
You can better strategize what to post when to post it, and how your feed will appear by taking the time to create a content schedule.
It would help if you also stuck to important issues and themes when creating material with one consistent aesthetic concept.
That doesn’t mean you should stop being excited, it’s okay to surprise your audience occasionally to keep things interesting.
Just be careful not to overdo it.
You’re not using Instagram’s features to their full potential
Photos are great, but if you’re not using Instagram’s other features like stories, videos, and filters, you’re missing out on a lot of fun.
Extending your content to other features will improve the appeal of your profile and increase your brand visibility in new ways.
What should you do about it?
Use hashtags and geographic identifiers to help people find your stories.
You can also use Instagram Live for updates and live streams of events.
You should use a short video if your content item could benefit from it.
Play with GIFs, cinemagraphs, and boomerangs.
Using different formats can help your material stand out and attract more attention.
Your stuff is uninteresting
When you get too comfortable with the platform, that is, you get used to it, and you prefer to keep it safe, but the problem is that it is not attractive and interesting.
Take small chances with your material and let more of your personality shine through.
What should you do about it?
A basic selfie without a caption is insufficient.
Say something about yourself.
Plus, not everything is designed to be shared on Instagram.
Always keep quality in mind and be sure to achieve more if you put a little more effort into everything you share.
Ask yourself questions:
- What is it that makes my stuff on Instagram so appealing?
- Is my post different from others and why?
- How can my posts stand out and stand on their own?
You do not interact with the accounts of other users
You should reach out to other Instagram accounts in your niche if you want to get noticed.
This can help you collaborate more effectively and make commercial connections.
Stop living in your little world, the best way to expand your account is to expand your interactions with others.
What should you do about it?
Instead, connect and make connections with other influencers and accounts and make a concerted effort to expand your network.
The more individuals you communicate with, the more likely your material will be exposed to a new audience that has never heard of you before.